In order for advertising to be set up effectively many entrepreneurs have to really dig into it, understand how it works. As a result, instead of growing the business, you waste time figuring out how to make the marketing manager work responsibly.

What’s the reason, and what’s the solution?
The reason is that a marketer usually handles more than one client, and even if they work on only one, there are still other tasks to manage besides figuring everything out.

For a marketing manager or agency to work efficiently, you need to ask the right questions, manage the improvement process, and even influence how they think about your project. And for this, there’s no need to dive into advertising yourself, let alone set it up — there’s no point in turning into an advertising specialist. What makes sense is to build an advertising management system.

See more than the agency: how to take control into your own hands

The core of managerial work is information, and your task is to create a proper information flow directly from the ad accounts, connecting it to your CRM system so you can see even more than the marketing manager does.

And today, this isn’t so difficult: Power BI sits at the core of business operations, unlike advertising, which is just one part of it. It allows you to see all reports on issues and tasks of the marketing manager, salesperson, logistics manager, sales manager, etc, quickly, almost in real time.

It’s an important tool that you can delegate for setup, but it’s still useful to understand the basics of how it works: how it’s created, how it functions, so you can later correctly provide the technical specifications for creating this flow.

When you see in real time which queries generated clicks, which keywords brought conversions — and most importantly, which didn’t, where the registration form isn’t working, which landing page converts best — you move beyond periodic reporting, generating insights and identifying opportunities in real time.

By asking the right management questions, you gain control and understanding of processes at all levels. Aristeem provides this opportunity through rapid mastery of Power BI, a crucial business tool. Explore Aristeem Academy courses to develop practical skills in Power BI and other tools for building real-time business and marketing analytics systems.

Stop the chaos in advertising metrics with Power BI from Aristeem

We offer a unique, cost-effective, and fast solution that allows you to gain control over advertising analytics without hiring expensive consultants or becoming an advertising specialist — the “Power BI: Quick Start” course from Aristeem.

Our course will allow you to:

• Set up a simple Power BI model: You can do this during the course using Power BI to connect to your advertising data.
• Create a working tool: This tool will allow you to log in and see all critical advertising metrics on a single screen within minutes.
• Ask the right questions: You transform from a passive observer into an informed client. No need to take someone’s word for it — you work with facts and ask, “Why is this metric failing here?”

Why the Power BI course is indispensable

Even if you plan to hire a Power BI specialist for deeper, long-term use, our course will still be valuable. Understanding how charts are built and how the system works allows you to:

• make more accurate requests;
• clearly formulate technical specifications;
• demand correct results and control execution quality.

This ensures you have full control over the process and guarantees that your investment will deliver the expected benefits.

Minimum effort, maximum benefit

Our basic course doesn’t turn you into a data analyst. We provide foundational skills that help in most situations. And most importantly: thanks to our cloud platform, you don’t need expensive computers or complex Power BI installation. You start working immediately from any device.

Don’t let inefficient advertising “eat into” your business. Arm yourself with intelligence and Power BI. Enroll in the “Power BI: Quick Start” course from Aristeem to take full control of your advertising investments!